AI skills for event teams,
built around the event lifecycle.
Events run on relationships, data, and execution speed. SUSY gives your team the AI skills to do all three better, without cutting corners on ethics or data quality.
In association with
AEO is the Association of Event Organisers, the leading trade body for the UK events industry. SUSY for event organisers was built with AEO's input and expertise, ensuring the content reflects the real working environment of event teams.
The events context
Why event teams need AI literacy now
Most event professionals are already using AI in ad hoc ways. SUSY gives your whole team a shared foundation, and the confidence to use it consistently and well.
Tighter budgets, higher delegate expectations
Event teams are being asked to do more with less. AI enables personalisation at scale, smarter targeting, faster content production, and sharper post-event analysis, all at a fraction of the time cost. But only if your team knows how to use it well.
Data that nobody has time to use
Registration data, session attendance, app engagement, post-event surveys: events generate enormous amounts of data. Most of it sits in spreadsheets. SUSY teaches your team how to use AI to turn that data into insight, reporting, and strategy.
Ad hoc AI is a liability
When individuals use AI without a shared understanding of data privacy, consent, and responsible practice, the risk to your organisation and your exhibitors and sponsors is real. SUSY builds a consistent ethical foundation across the whole team, not just the digitally confident ones.
Eight role-based pathways
Built for the roles that run events
SUSY for event organisers is structured around the roles that actually exist inside event companies, not generic job titles. Every module uses real events industry scenarios, drawn from how these roles work day to day.
Sales
Sponsorship, exhibitor, and delegate sales; account management. From rebook strategy and pipeline forecasting to prospect research and proposal drafting.
Marketing and Comms
Event marketing, content, digital, brand, and campaigns. AI skills for building audience, generating content at scale, and making data work for marketing decisions.
Ops and Production
Logistics, venue, production, speaker management, and run-of-show. AI skills for operational planning, supplier management, and keeping complex delivery on track.
Event P&L
Event budgeting, P&L ownership, forecasting, and the financial performance of individual events. AI skills for sharper analysis, faster reporting, and better commercial decisions.
Business Finance
Company-level financial management, management accounts, board reporting, and financial governance. AI skills for the finance function in an events business.
HR and People
Talent, seasonal staffing, freelance workforce, and learning and development. AI skills for managing the people complexity that is unique to the events industry.
People Leadership
Team development, performance management, people communication, and building AI-capable teams. For managers and leaders who want to bring their teams with them.
Business Growth
Event growth strategy, portfolio oversight, business planning, board communications, and new market entry. AI skills for the people shaping the direction of the business.
Every pathway works through all ten SUSY modules with events industry scenarios throughout.
Events pricing
One price for the whole team
Annual organisational licences, priced by team size. Three tiers designed around the level of support your organisation needs to embed AI well.
Self-directed
- ✓Full 8-module platform, all event lifecycle pathways
- ✓Admin dashboard and completion reporting
- ✓Discovery conversation and adoption mini-plan
- ✓CPD accreditation
- ✓Annual licence
Supported
- ✓Everything in Core
- ✓1hr live virtual kick-off session
- ✓Custom event workflow prompt packs
- ✓Priority support
- ✓Early feature access
Guided
- ✓Everything in Growth
- ✓3 additional 1hr deep-dive virtual sessions
- ✓Sessions covering marketing, sales, sponsorship, and operations
- ✓Dedicated account management
| Team size | SUSY Core | SUSY Growth | SUSY Transformation |
|---|---|---|---|
| Up to 20 | £3,500 | £4,750 | £7,250 |
| 21 to 50 | £6,000 | £7,500 | £10,000 |
| 51 to 100 | £9,000 | £11,500 | £14,500 |
| 101 to 200 | £13,000 | £16,500 | £19,500 |
| 201 to 350 | £17,500 | £21,000 | £24,000 |
| 351 to 500 | £22,000 | £25,500 | £28,500 |
| 500+ | Contact us for enterprise pricing | ||
All prices exclude VAT. Annual subscription.
Our events partner
Built in association with AEO
AEO, the Association of Event Organisers, is the leading trade body for the UK event organising industry, representing companies that create and deliver trade and consumer exhibitions, conferences, and festivals.
SUSY for event organisers was built with AEO's input and expertise. The event lifecycle pathways, the scenarios used in every module, and the regulatory and data handling content all reflect the real working environment of event teams, not a version adapted from another sector.
AEO members receive access to SUSY as part of the association's commitment to supporting its members with practical AI capability.
Visit AEO
"Our members have been clear that what they want is practical support that reflects the reality of running events. uptakeAI understands the pressures organisers are under and brings a grounded, thoughtful approach to AI training."
Anna Golden, CEO, AEO
Common questions
Questions from event teams
Yes. SUSY Core starts at £3,500 per year for teams of up to 20 people, which is a whole-team annual licence covering every member of the organisation. For small teams, the value is typically in getting everyone on the same page quickly: especially on data handling, responsible use, and the practical skills that save time across the event lifecycle. Get in touch and we can talk through what fits.
Yes. The Ethics and Accountability module covers data handling, GDPR, and consent in the specific context of event operations. Delegate data, exhibitor and sponsor data, and marketing consent are addressed directly. The module is designed to give your team practical guidance on what they can and cannot do with AI in relation to participant data.
They are built specifically for the events industry. Every scenario, exercise, and example is drawn from real event organiser workflows: writing sponsor proposals, analysing rebook data, forecasting show P&L, managing freelance teams, and producing post-event reports. The eight pathways map to the actual roles that exist inside event companies. Nothing has been adapted from housing or any other sector.
Yes. Most event companies do not have a dedicated LMS. SUSY is accessible through a simple URL; your team members log in with individual accounts and complete modules on any device. No software to install, no IT setup. SCORM files for LMS deployment are available if you prefer that route.
Yes. The event organiser pathway is built around the craft of organising events, not the subject matter of any particular show. Whether you run trade exhibitions, consumer events, conferences, or a mix, the AI skills in SUSY apply. The module scenarios reflect event organiser workflows that are consistent across show types.
Ready to build AI capability across your event team?
Book a demo to see the platform in action, or get in touch to discuss the right tier for your team.